Title: Hybrid forms in marketing communication: the increasingly fuzzy boundaries between information and commerce
Authors: Geerardyn, Aagje
Fauconnier, Guido
Issue Date: 2000
Publisher: Peeters
Host Document: Media ethics: opening social dialogue pages:329-355
ISBN: 90-429-0902-1
VABB publication type: VABB-4
Publication status: published
KU Leuven publication type: AHb
Appears in Collections:Leuven School for Mass Communication Research

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