Title: Opportunities for active stockout management in online stores: The impact of retailers' stockout policy on online stockout reactions
Authors: Breugelmans, Els
Campo, Katia
Gijsbrechts, Els
Issue Date: 2005
Host Document: Proceedings of the 34th European marketing academy
Conference: The EMAC conference edition:34 location:Milan (Italy) date:24 - 27 May 2005
Publication status: published
KU Leuven publication type: IMa
Appears in Collections:Research Centre for Marketing and Consumer Science, Leuven
Faculty of Economics and Business (FEB) - miscellaneous
Faculty of Economics and Business (FEB), Campus Carolus Antwerp - miscellaneous
Department of Marketing Management, Campus Carolus Antwerp

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