Title: Dynamics in consumer response to product unavailability: Do stockout reactions signal response to permanent assortment reductions?
Authors: Campo, Katia
Gijsbrechts, Els
Nisol, Patricia #
Issue Date: 2002
Host Document: Proceedings of the 31th Annual European Marketing Academy (EMAC) Conference on 'Marketing in a changing world: scope, opportunities and challenges'
Conference: The EMAC conference edition:31 location:Braga(Spain) date:28-31 May 2002
Publication status: published
KU Leuven publication type: IMa
Appears in Collections:Research Centre for Marketing and Consumer Science, Leuven
Faculty of Economics and Business (FEB) - miscellaneous
Faculty of Economics and Business (FEB), Campus Carolus Antwerp - miscellaneous
# (joint) last author

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