Title: Promoties: effectief op korte termijn, destructief op lange termijn? Een overzicht van het marketingdebat
Authors: Campo, Katia # ×
Issue Date: 1998
Series Title: Economisch en Sociaal Tijdschrift vol:52 issue:2 pages:175-220
ISSN: 0013-0575
Publication status: published
KU Leuven publication type: IT
Appears in Collections:Research Centre for Marketing and Consumer Science, Leuven
Faculty of Economics and Business (FEB) - miscellaneous
Faculty of Economics and Business (FEB), Campus Carolus Antwerp - miscellaneous
× corresponding author
# (joint) last author

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