Title: Más allá de la globalización: La "glocalización" del turismo – Una perspectiva etnográfica
Other Titles: Beyond globalization: the "glocalization" of tourism – An ethnographical perspective
Authors: Salazar, Noel B. # ×
Issue Date: 2005
Publisher: Universidad Complutense Madrid
Series Title: Política y Sociedad vol:42 issue:1 pages:135-149
Abstract: In tourism studies, globalization and localization are often conceived of as as a binary opposition. The ethnography of an Indonesian group of tour guides presented here illustrates how the global and athe local are intimately intertwined through what has been described as the process of «glocalitation». The guides studied are remarkable fornt-runners of glocalization. They fully participate in global popular culture and use new technologies in their private lives. While guiding. however, they skillfully represent the glocalized life around them as a distinctive «local», adapted to the tastes of different groups of tourists. It is concluded that tourism offers excellent opportunities to study glocalization, but that more grounded research is needed.
ISSN: 1130-8001
Publication status: published
KU Leuven publication type: IT
Appears in Collections:Interculturalism, Migration and Minorities Research Centre
× corresponding author
# (joint) last author

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