Title: The effect of appealing advertising on financial expectations and aspirations
Authors: Janssens, Kim
Pandelaere, Mario #
Issue Date: 2007
Conference: European Marketing Academy edition:36 location:Reykjavik, Iceland date:22-25 May
Publication status: published
KU Leuven publication type: IMa
Appears in Collections:Leuven School for Mass Communication Research
# (joint) last author

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