Title: How to mitigate private-label succes in recessions? A cross category investigation
Authors: Lamey, Lien
Deleersnyder, Barbara
Dekimpe, Marnik
Jan-Benedict E.M., Steenkamp
Issue Date: 2008
Publisher: K.U.Leuven
Series Title: issue:OR0802 pages:1-42
Publication status: published
KU Leuven publication type: IR
Appears in Collections:Research Centre for Marketing and Consumer Science, Leuven
Department of Marketing and Organisation Studies (MO), Leuven - miscellaneous
Department of Marketing Management, Campus Carolus Antwerp
Faculty of Economics and Business (FEB) - miscellaneous

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