|ITEM METADATA RECORD
|Title: ||Ecological validation of alternative customer-based brand strength measures|
|Authors: ||François, Pierre ×|
MacLachlan, Douglas L. #
|Issue Date: ||1995 |
|Series Title: ||International Journal of Research in Marketing issue:12 pages:321-332|
|Publication status: ||published|
|KU Leuven publication type: ||IT|
|Appears in Collections:||Research Centre for Marketing and Consumer Science, Leuven|
× corresponding author|
# (joint) last author|
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