Title: Ecological validation of alternative customer-based brand strength measures
Authors: Fran├žois, Pierre ×
MacLachlan, Douglas L. #
Issue Date: 1995
Series Title: International Journal of Research in Marketing issue:12 pages:321-332
ISSN: 0167-8116
Publication status: published
KU Leuven publication type: IT
Appears in Collections:Research Centre for Marketing and Consumer Science, Leuven
× corresponding author
# (joint) last author

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