|ITEM METADATA RECORD
|Title: ||Strategic Marketing Management and Communication in Higher Education Institutions|
|Editors: ||Hoornaert, Johan|
|Issue Date: ||2009 |
|Publisher: ||Project Schoolmanagement K.U.Leuven|
|Abstract: ||How higher education institutions can improve their marketing and communication strategy?|
|Publication status: ||published|
|KU Leuven publication type: ||ABe|
|Appears in Collections:||Advisor for Educational Affairs|
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