International Journal of Volunteer Administration vol:XXVI issue:1 pages:3-13
This article explores volunteer attachments in a large multi service national volunteer organization, the Red Cross, which seeks to establish a universal standard of reference through locally rooted service provision. We ask whether volunteering for locally run chapters contributes to the strengthening of the volunteers’ loyalty to the organization as a whole, or whether volunteer loyalty is directed primarily at the parts, that is the chapters in which the volunteering takes place. The analysis reveals a complex mixture of holistic and local tendencies. We conclude that holistic community development among volunteers for the Red Cross is a goal more easily attained at the cognitive level than at the affective level.