International workshop "Narrative experience and effects" location:Leuven date:31 January - 2 February 2008
Transportation (cf. Green & Brock, 2000; Green, Garst & Brock, 2004; Slater & Rouner, 2002) is a “flow” like state, widely recognized as an important dynamic in the processing of narrative fiction. As a large fraction of television broadcasts contains an essentially narrative structure, recently cultivation scholars have begun to investigate the role of transportation as a potential influence on media effects. In this framework, viewer transportation is seen as an on line process that can oscillate over the course of a television program, and may interact with individual relevance attached to the broadcast theme (Bilandzic, 2006). This presentation discusses a method formulation for individual viewer profiling and an application for experimental stimulus construction, both drawing upon the theoretical framework of Bilandzic (2006; later elaborations Busselle & Bilandzic, 2007).