Title: Hope and self-regulatory goals applied to a marketing context: Promoting prevention stimulates goal-directed behavior
Authors: Poels, K ×
Dewitte, Siegfried #
Issue Date: Oct-2008
Series Title: Journal of Business Research vol:61 issue:10 pages:1030-1040
ISSN: 0148-2963
Publication status: published
KU Leuven publication type: IT
Appears in Collections:Research Centre for Marketing and Consumer Science, Leuven
× corresponding author
# (joint) last author

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