Title: A modified Pareto/NBD approach for predicting customer lifetime value
Authors: Glady, Nicolas ×
Baesens, Bart
Croux, Christophe #
Issue Date: Mar-2009
Publisher: Pergamon
Series Title: Expert Systems with Applications vol:36 issue:2 part 1 pages:2062-2071
ISSN: 0957-4174
Publication status: published
KU Leuven publication type: IT
Appears in Collections:Research Center for Operations Research and Business Statistics (ORSTAT), Leuven
Research Center for Management Informatics (LIRIS), Leuven
× corresponding author
# (joint) last author

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