This essay develops the idea that contemporary society and religion are marked by a return of the baroque, and how this hypothesis opens up a horizon to read Vincent Miller’s Consuming Religion in a European context. First, we present our interpretation of ‘the baroque’, in which we use Walter Benjamin as a guide. The baroque is defined as a style of spectacular restoration after the collapse of traditional systems – with specific theological, aesthetic and political strategies at work. Second, the focus concerns the return of the baroque in two significant places: Manchester (Britain’s consumer capital) and the 2005 World Youth Day in Cologne. Finally, we elaborate a critical theological perspective, commenting upon the Eucharistic adoration: in our dialectical interpretation this liturgical phenomenon may appear as the climax of neo-baroque commodification, yet it may simultaneously function as a redemptive practice in consumer culture.