Title: Marketing communication of public policy intentions
Authors: Gelders, Dave
Issue Date: 2008
Publisher: Routledge
Host Document: The Routledge companion to nonprofit marketing pages:403-415
ISBN: 978-0-415-41727-3
VABB publication type: VABB-4
Publication status: published
KU Leuven publication type: IHb
Appears in Collections:Leuven School for Mass Communication Research
Public Governance Institute

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