|ITEM METADATA RECORD
|Title: ||Cultural values in commercials : reaching and representing the multicultural market|
|Authors: ||Koeman, Joyce # ×|
|Issue Date: ||2007 |
|Publisher: ||Mouton de Gruyter|
|Series Title: ||Communications: the European journal of communication research vol:32 issue:2 pages:223-253|
|Publication status: ||published|
|KU Leuven publication type: ||IT|
|Appears in Collections:||Institute for Media Studies|
× corresponding author|
# (joint) last author|
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