Title: Cultural values in commercials : reaching and representing the multicultural market
Authors: Koeman, Joyce # ×
Issue Date: 2007
Publisher: Mouton de Gruyter
Series Title: Communications: the European journal of communication research vol:32 issue:2 pages:223-253
ISSN: 0341-2059
Publication status: published
KU Leuven publication type: IT
Appears in Collections:Institute for Media Studies
× corresponding author
# (joint) last author

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