Title: The relationship between docu soap exposure and career aspirations in adolescents
Authors: Van den Bulck, Jan ×
Beullens, Kathleen #
Issue Date: 2007
Publisher: Sage Publications
Series Title: European journal of communication vol:22 issue:3 pages:355-366
Abstract: This study aimed to explore the relationship between adolescents' viewing of docu soaps and their career aspirations. The results show that among a sample of 369 adolescents in their last year of secondary education, regular viewing of a docu soap about midwives, veterinarians or para-commandos was a significant predictor of more positive perceptions of that profession. Ecological data on student numbers suggested that these went up in periods following the broadcasting of a successful docu soap about a particular profession. The odds of becoming a student of a study programme recently featured in a docu soap increased by 15 percent. The discussion focuses on the implications of these findings and emphasizes the need for continued research in this area.
ISSN: 0267-3231
Publication status: published
KU Leuven publication type: IT
Appears in Collections:Leuven School for Mass Communication Research
× corresponding author
# (joint) last author

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