Title: Implicit learning of evaluative associations
Authors: De Houwer, Jan
Baeyens, Frank
Hendrickx, H #
Issue Date: 1997
Publisher: Belgian psychol soc
Series Title: Psychologica belgica vol:37 issue:1-2 pages:115-130
Abstract: Evaluative learning refers to the change in the affective evaluation of a previously neutral stimulus that occurs after the stimulus has been associated with a second, affectively relevant (positive or negative) stimulus. We review evidence which strongly suggests that evaluative learning can proceed implicitly. Whereas much of the evidence for implicit learning has been criticized on the basis of the information and sensitivity criteria (Shanks & St. John, 1994), we argue that the evidence obtained from evaluative learning studies can not easily be dismissed on these grounds. Despite the fact that evaluative learning research has resulted in strong evidence for implicit learning, it has largely been ignored within the literature on implicit learning. The main aim of the present manuscript is to bring evaluative learning research to the attention of implicit learning researchers.
ISSN: 0033-2879
Publication status: published
KU Leuven publication type: IT
Appears in Collections:Centre for Psychology of Learning and Experimental Psychopathology
# (joint) last author

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