European review of applied psychology-revue europeenne de psychologie appliquee vol:49 issue:1 pages:23-28
Two factors of preference certainty are seen : being informed about the alternatives and valuation problems such as value unclarity, value conflict, and evaluative evenness. Both factors are studied in the process of choosing a masters' degree program in psychology. A factor analysis of choice related items lends empirical support to the conceptual distinction between an information factor and a valuation factor. Furthermore, two hypotheses are tested. in line with the first hypothesis, the information factor is related to preference certainty only in an earlier stage of the choice process, whereas the valuation factor is related to preference certainty also after the subjects have been informed in an explicit way about the alternatives. in line with the second hypothesis, subjects without valuation problems seem to benefit moll: from information than subjects who do have such problems. in that the preference certainty of the former but nor of the latter increases after information is given.