Title: The optimal impact phenomenon: beyond the third person effect
Authors: Hoorens, Vera ×
Ruiter, Suzanne #
Issue Date: Jul-1996
Publisher: Wiley
Series Title: European journal of social psychology vol:26 issue:4 pages:599-610
Abstract: According to the third person hypothesis, people believe that the media have a greater effect on other people's attitudes and behaviours than on their own attitudes and behaviours. A self-enhancement explanation for the third person effect was tested, stating that people perceive their own responses to the media not as weaker but as more appropriate than other people's responses.
ISSN: 0046-2772
Publication status: published
KU Leuven publication type: IT
Appears in Collections:Social and Cultural Psychology
× corresponding author
# (joint) last author

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