Title: On the predictive validity of indirect attitude measures: Prediction of consumer choice behavior on the basis of affective priming in the picture-picture naming task
Authors: Spruyt, Adriaan ×
Hermans, Dirk
De Houwer, Jan
Vandekerckhove, Joachim
Eelen, Paul #
Issue Date: 2007
Publisher: Academic press inc elsevier science
Series Title: Journal of Experimental Social Psychology vol:43 issue:4 pages:599-610
Abstract: Recent studies have revealed that robust and replicable affective priming of naming responses can be obtained when pictures are used as primes and targets. The aim of the present research was to examine the predictive validity of affective priming effects that are obtained with the picture-picture naming task. In two studies that were modeled after [Karpinski, A., & Hilton, J. L. (2001). Attitudes and the Implicit Association Test. Journal of Personality and Social Psychology, 81, 774-778], we observed that individual difference scores that are obtained with the naming task exhibit good predictive validity. Both practical and theoretical implications of this finding are discussed. (C) 2006 Elsevier Inc. All rights reserved.
ISSN: 0022-1031
Publication status: published
KU Leuven publication type: IT
Appears in Collections:Centre for Psychology of Learning and Experimental Psychopathology
Quantitative Psychology and Individual Differences
× corresponding author
# (joint) last author

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