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Title: Affective priming of nonaffective semantic categorization responses
Authors: Spruyt, Adriaan ×
De Houwer, Jan
Hermans, Dirk
Eelen, Paul #
Issue Date: 2007
Publisher: Hogrefe & huber publishers
Series Title: Experimental Psychology vol:54 issue:1 pages:44-53
Abstract: Recent studies have shown that robust affective priming effects can be obtained when participants are required to categorize the targets on the basis of their valence, but not when participants are asked to categorize the targets on the basis of nonaffective features. On the basis of this pattern of results, it has been argued that affective priming is due to processes that operate at a response selection stage rather than to processes that operate at an encoding stage. We demonstrate (a) that affective priming of nonaffective semantic categorization responses can be obtained when participants assign attention to the affective stimulus dimension, and (b) that affective priming in the standard evaluative categorization task is strongly reduced when participants assign attention to nonaffective stimulus features. On the basis of these findings, we argue (a) that processes operating at an encoding stage do contribute to the affective priming effect, and (b) that automatic affective stimulus processing is reduced when participants selectively attend to nonaffective stimulus features.
URI: 
ISSN: 1618-3169
Publication status: published
KU Leuven publication type: IT
Appears in Collections:Centre for Psychology of Learning and Experimental Psychopathology
× corresponding author
# (joint) last author

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