Title: On selling brotherhood like soap
Authors: Warlop, Luk
Smeesters, D
Vanden Abeele, Pierre
Issue Date: 2004
Publisher: Routledge
Host Document: The Why of Consumption pages:197-215
ISBN: 0415220955
VABB publication type: VABB-4
Publication status: published
KU Leuven publication type: IHb
Appears in Collections:Research Centre for Marketing and Consumer Science, Leuven

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