Title: Measuring the response function to sales effort
Authors: Vanden Abeele, Pierre ×
Parsons, L #
Issue Date: 1981
Series Title: Journal of Marketing Research pages:107-113
ISSN: 0022-2437
Publication status: published
KU Leuven publication type: IT
Appears in Collections:Research Centre for Marketing and Consumer Science, Leuven
× corresponding author
# (joint) last author

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