Title: Pretesting the effectiveness of industrial advertising
Authors: Vanden Abeele, Pierre ×
Butaye, I #
Issue Date: 1979
Series Title: Industrial Marketing Management vol:8 pages:75-83
ISSN: 0019-8501
Publication status: published
KU Leuven publication type: IT
Appears in Collections:Research Centre for Marketing and Consumer Science, Leuven
× corresponding author
# (joint) last author

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