ITEM METADATA RECORD
Title: Pretesting the effectiveness of industrial advertising
Authors: Vanden Abeele, Pierre ×
Butaye, I #
Issue Date: 1979
Series Title: Industrial Marketing Management vol:8 pages:75-83
ISSN: 0019-8501
Publication status: published
KU Leuven publication type: IT
Appears in Collections:Research Centre for Marketing and Consumer Science, Leuven
× corresponding author
# (joint) last author

Files in This Item:

There are no files associated with this item.

Request a copy

 




All items in Lirias are protected by copyright, with all rights reserved.