Title: Sweet instigator. Choosing increases the susceptibility to affective product features
Authors: Bruyneel, Sabrina
Dewitte, Siegfried
Vohs, K
Warlop, Luk #
Issue Date: 2005
Host Document: Proceedings of the 34th European Marketing Academy Conference
Conference: location:Milan (Italy), May 22-24
Publication status: published
KU Leuven publication type: IMa
Appears in Collections:Research Centre for Marketing and Consumer Science, Leuven
# (joint) last author

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