Title: Customer profitability analysis reports for resource allocation: the role of complex marketing environments
Authors: Cardinaels, Eddy ×
Roodhooft, Filip
Warlop, Luk #
Issue Date: 2004
Publisher: Blackwell Publishing
Series Title: Abacus: a Journal of Accounting and Business Studies vol:40 issue:June pages:238-258
ISSN: 0001-3072
VABB publication type: VABB-1
Publication status: published
KU Leuven publication type: IT
Appears in Collections:Research Center Accountancy, Leuven
Research Centre for Marketing and Consumer Science, Leuven
× corresponding author
# (joint) last author

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