ITEM METADATA RECORD
Title: Persistence models and marketing strategy
Authors: Dekimpe, Marnik ×
Hanssens, DM #
Issue Date: 2005
Series Title: Tijdschrift voor Economie en Management vol:L issue:5 pages:855-883
ISSN: 0772-7674
VABB publication type: VABB-1
Publication status: published
KU Leuven publication type: AT
Appears in Collections:Research Centre for Marketing and Consumer Science, Leuven
× corresponding author
# (joint) last author

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