Title: Evaluating channel performance in multi-channel environments
Authors: Gensler, S ×
Dekimpe, Marnik
Skiera, B #
Issue Date: 2006
Publisher: Butterworth-Heinemann
Series Title: Journal of retailing and consumer services vol:14 issue:1 pages:17-23
ISSN: 0969-6989
VABB publication type: VABB-1
Publication status: published
KU Leuven publication type: DI
Appears in Collections:Research Centre for Marketing and Consumer Science, Leuven
× corresponding author
# (joint) last author

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