Title: Customer relationship management: een kwantitatieve aanpak voor promotiecampagnes
Authors: Hellinckx, E
Spieksma, Frederik
Issue Date: 2005
Publisher: University Press Leuven
Series Title: Business Inzicht issue:19 (Juni) pages:1-en 4
ISSN: 1782-5385
Publication status: published
KU Leuven publication type: DI
Appears in Collections:Research Center for Operations Research and Business Statistics (ORSTAT), Leuven

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