Title: Physicians' decision process for drug prescription and the impact of pharmaceutical marketing mix instruments
Authors: Campo, Katia ×
De Staebel, Odette
Gijsbrechts, Els
Van Waterschoot, Walter #
Issue Date: 2006
Series Title: Health Marketing Quarterly vol:22 issue:4 pages:73-107
ISSN: 0735-9683
VABB publication type: VABB-1
Publication status: published
KU Leuven publication type: IT
Appears in Collections:Research Centre for Marketing and Consumer Science, Leuven
Faculty of Economics and Business (FEB) - miscellaneous
Faculty of Economics and Business (FEB), Campus Carolus Antwerp - miscellaneous
× corresponding author
# (joint) last author

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