Title: Advances in international marketing
Authors: Douglas, SP ×
Craig, CS
Sleuwaegen, Leo #
Issue Date: 1992
Series Title: International Journal of Research in Marketing vol:9 issue:4 (Dec.) pages:219-323
Abstract: Given the concern with understanding the current state of knowledge in international marketing and emphasis on managerial issues, the framework developed earlier by Douglas and Craig (1989) is followed. This identifies 3 stages in the evolution of international marketing strategy. Studies are classified according to each of these 3 stages: market entry, local market development, and global rationalization. In addition, 2 sections dealing with studies relating the macro- and micro-environment, and another relating to methodological studies are included. From an industrial organization perspective, Sleuwaegen provides some additional elements that have important consequences for international marketing and that may help to clarify why the literature in international marketing has been growing in the directions identified by Douglas and Craig
ISSN: 0167-8116
Publication status: published
KU Leuven publication type: IT
Appears in Collections:Department of Managerial Economics, Strategy and Innovation (MSI), Leuven
× corresponding author
# (joint) last author

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