|ITEM METADATA RECORD
|Title: ||Learning to predict your partner's product attitudes: where do partners fail?|
|Authors: ||Lerouge, Davy|
Warlop, Luk #
|Issue Date: ||2003 |
|Publisher: ||University of Strathclyde|
|Host Document: ||Proceedings of the 32nd EMAC Conference on 'Marketing: responsible and relevant?' by Saren, M. & A. Wilson (eds.)|
|Conference: ||location:Glasgow (U.K.), May 20-23|
|Publication status: ||published|
|KU Leuven publication type: ||IMa|
|Appears in Collections:||Research Centre for Marketing and Consumer Science, Leuven|
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