Title: Learning to predict your partner's product attitudes: where do partners fail?
Authors: Lerouge, Davy
Warlop, Luk #
Issue Date: 2003
Publisher: University of Strathclyde
Host Document: Proceedings of the 32nd EMAC Conference on 'Marketing: responsible and relevant?' by Saren, M. & A. Wilson (eds.)
Conference: location:Glasgow (U.K.), May 20-23
Publication status: published
KU Leuven publication type: IMa
Appears in Collections:Research Centre for Marketing and Consumer Science, Leuven
# (joint) last author

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