|ITEM METADATA RECORD
|Title: ||How arousal affects consumers' use of persuasion knowledge|
|Authors: ||Bosmans, A|
Warlop, Luk #
|Issue Date: ||2002 |
|Publisher: ||University of Minho, School of Economics and Management|
|Host Document: ||Proceedings of the 31th Annual European Marketing Academy (EMAC) Conference on 'Marketing in a changing world: scope, opportunities and challenges' by Farhangmehr, M. (ed.)|
|Conference: ||Annual European Marketing Academy (EMAC) Conference on 'Marketing in a changing world: scope, opportunities and challenges edition:31 location:Braga (Portugal) date:28-31 May 2002|
|Publication status: ||published|
|KU Leuven publication type: ||IMa|
|Appears in Collections:||Research Centre for Marketing and Consumer Science, Leuven|
|Files in This Item:
There are no files associated with this item.
All items in Lirias are protected by copyright, with all rights reserved.