ITEM METADATA RECORD
Title: How arousal affects consumers' use of persuasion knowledge
Authors: Bosmans, A
Warlop, Luk #
Issue Date: 2002
Publisher: University of Minho, School of Economics and Management
Host Document: Proceedings of the 31th Annual European Marketing Academy (EMAC) Conference on 'Marketing in a changing world: scope, opportunities and challenges' by Farhangmehr, M. (ed.)
Conference: Annual European Marketing Academy (EMAC) Conference on 'Marketing in a changing world: scope, opportunities and challenges edition:31 location:Braga (Portugal) date:28-31 May 2002
Publication status: published
KU Leuven publication type: IMa
Appears in Collections:Research Centre for Marketing and Consumer Science, Leuven
# (joint) last author

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