|ITEM METADATA RECORD
|Title: ||A sneaky way of selling brotherhood to some|
|Authors: ||Smeesters, Dirk|
Van Avermaet, Eddy
Corneille, O #
|Issue Date: ||2002 |
|Publisher: ||University of Minho, School of Economics and Management|
|Host Document: ||Proceedings of the 31th Annual European Marketing Academy (EMAC) Conference on 'Marketing in a changing world: scope, opportunities and challenges' by Farhangmehr, M. (ed.)|
|Conference: ||location:Braga (Portugal), May 28-31|
|Publication status: ||published|
|KU Leuven publication type: ||IMa|
|Appears in Collections:||Research Centre for Marketing and Consumer Science, Leuven|
Social and Cultural Psychology
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