Title: A review of brand-loyalty measures in marketing
Authors: Mellens, M ×
Dekimpe, Marnik
Steenkamp, J #
Issue Date: 1996
Series Title: Tijdschrift voor Economie en Management vol:XLI issue:4 pages:507-533
ISSN: 0772-7674
Publication status: published
KU Leuven publication type: AT
Appears in Collections:Research Centre for Marketing and Consumer Science, Leuven
× corresponding author
# (joint) last author

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