ITEM METADATA RECORD
Title: The persistence of marketing effects on sales
Authors: Dekimpe, Marnik
Hanssens, DM
Issue Date: 1993
Publisher: K.U.Leuven
Series Title: DTEW Research Report 9307
Publication status: published
KU Leuven publication type: IR
Appears in Collections:Research Centre for Marketing and Consumer Science, Leuven

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