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Title: Specification and Empirical Evaluation of a Cluster-Asymmetry Market Share Model
Authors: Vanden Abeele, Pierre ×
Gijsbrechts, E
Vanhuele, M #
Issue Date: 1990
Series Title: International Journal of Research in Marketing vol:7 issue:4 pages:223-247
Abstract: Asymmetric models of market share response allow for specific cross-competitive effects between competitors. Various approaches have been suggested for constructing asymmetric market share models, preserving the properties of logical consistency of the popular attraction formulation, including the recent 'fully extended' attraction specification by Carpenter, Cooper, Hanssens, and Midgley (1988). It is argued that these approaches suffer from several theoretical or practical difficulties. Using the nested logit model as a source of inspiration, a simple and tractable cluster-asymmetric attraction specification for market share response is introduced, and its properties are discussed. The model is also shown to be related to the Cooper and Nakanishi (1988) approach. The specification is applied and evaluated in the context of a consumer appliance example
ISSN: 0167-8116
Publication status: published
KU Leuven publication type: IT
Appears in Collections:Research Centre for Marketing and Consumer Science, Leuven
× corresponding author
# (joint) last author

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