Title: The perils of predicting partner's product preferences
Authors: Lerouge, Davy
Warlop, Luk #
Issue Date: 2002
Conference: Association for Consumer Research (ACR) Asia-Pacific Bi-Annual Conference location:Beijing (China) date:16-18 May 2002
Publication status: published
KU Leuven publication type: IMa
Appears in Collections:Research Centre for Marketing and Consumer Science, Leuven
# (joint) last author

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