Title: The backdoor to overconsumption: the appeal of 'light' products accompanied by subtle health associations
Authors: Geyskens, Kelly ×
Dewitte, Siegfried
Warlop, Luk #
Issue Date: 2004
Host Document: Doctoral Colloquim at the 33rd European Marketing Academy Conference (EMAC 2004)
Conference: location:Murcia (Spain), May 15-17
Publication status: published
KU Leuven publication type: IMa
Appears in Collections:Research Centre for Marketing and Consumer Science, Leuven
× corresponding author
# (joint) last author

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