|ITEM METADATA RECORD
|Title: ||Relationship quality as the cornerstone of a marketing strategy to optimize customer relations - Modelling relationship quality: A look into the structure of relationship quality and its determinants|
|Authors: ||Van Goolen, Robrecht|
François, Pierre #
|Issue Date: ||2005 |
|Publisher: ||European Institute for Advanced Studies in Management|
|Host Document: ||2nd Workshop on Relationship Marketing|
|Conference: ||Workshop on Relationship Marketing edition:2 location:Brussels (Belgium) date:4-5 October 2005|
|Publication status: ||published|
|KU Leuven publication type: ||IMa|
|Appears in Collections:||Research Centre for Marketing and Consumer Science, Leuven|
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