Title: Relationship quality as the cornerstone of a marketing strategy to optimize customer relations - Modelling relationship quality: A look into the structure of relationship quality and its determinants
Authors: Van Goolen, Robrecht
Fran├žois, Pierre #
Issue Date: 2005
Publisher: European Institute for Advanced Studies in Management
Host Document: 2nd Workshop on Relationship Marketing
Conference: Workshop on Relationship Marketing edition:2 location:Brussels (Belgium) date:4-5 October 2005
Publication status: published
KU Leuven publication type: IMa
Appears in Collections:Research Centre for Marketing and Consumer Science, Leuven
# (joint) last author

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