Title: On selling brotherhood like soap: influencing everyday disposal decisions
Authors: Warlop, Luk ×
Smeesters, Dirk
Vanden Abeele, Pierre
Issue Date: 2000
Publisher: Routledge
Host Document: The Why of Consumption pages:197-215
Publication status: published
KU Leuven publication type: IHb
Appears in Collections:Research Centre for Marketing and Consumer Science, Leuven
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