Title: The evaluation of pretests by advertising people. Results of a survey in Belgium
Authors: Vanden Abeele, Pierre
Luysterman, P
Issue Date: 1980
Publisher: K.U.Leuven
Series Title: DTEW Research Report 8005
Publication status: published
KU Leuven publication type: IR
Appears in Collections:Research Centre for Marketing and Consumer Science, Leuven

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