Title: The factor structure of multidimensional response to marketing stimuli - a comparison of 2 approaches
Authors: Srinivasan, V ×
Vanden Abeele, Pierre
Butaye, I #
Issue Date: 1989
Publisher: Inst operations research management sciences
Series Title: Marketing science vol:8 issue:1 pages:78-88
ISSN: 0732-2399
Publication status: published
KU Leuven publication type: IT
Appears in Collections:Research Centre for Marketing and Consumer Science, Leuven
× corresponding author
# (joint) last author

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