Title: Consumer perceptions of price (un)fairness
Authors: Bolton, LE ×
Warlop, Luk
Alba, JW #
Issue Date: Mar-2003
Publisher: University of Chicago Press
Series Title: Journal of Consumer Research vol:29 issue:4 pages:474-491
Abstract: A series of studies demonstrates that consumers are inclined to believe that the selling price of a good or service is substantially higher than its fair price. Consumers appear sensitive to several reference points-including past prices, competitor prices, and cost of goods sold-but underestimate the effects of inflation, overattribute price differences to profit, and fail to take into account the full range of vendor costs. Potential corrective interventions-such as providing historical price information, explaining price differences, and cueing costs-were only modestly effective. These results are considered in the context of a four-dimensional transaction space that illustrates sources of perceived unfairness for both individual and multiple transactions.
ISSN: 0093-5301
Publication status: published
KU Leuven publication type: IT
Appears in Collections:Research Centre for Marketing and Consumer Science, Leuven
× corresponding author
# (joint) last author

Files in This Item:
File Status SizeFormat
consumer perceptions of price unfairness-jcr-2003.pdf Published 1822KbAdobe PDFView/Open


All items in Lirias are protected by copyright, with all rights reserved.

© Web of science