Title: Repeated choosing increases susceptibility to affective product features
Authors: Bruyneel, Sabrina ×
Dewitte, Siegfried
Vohs, KD
Warlop, Luk #
Issue Date: Jun-2006
Publisher: Elsevier science bv
Series Title: International journal of research in marketing vol:23 issue:2 pages:215-225
Abstract: The present research demonstrates that repeated active choice-making increases consumers' susceptibility to salient affective product features. We show that affective features influence product choice more after a series of active product choices than after a series of compliances with purchase instructions. The combined results of three experiments suggest that repeated choice depletes self-control resource strength, in that repeated choosing renders consumers vulnerable to the temptation of emotionally laden product features. (c) 2006 Elsevier B.V. All rights reserved.
ISSN: 0167-8116
Publication status: published
KU Leuven publication type: IT
Appears in Collections:Research Centre for Marketing and Consumer Science, Leuven
× corresponding author
# (joint) last author

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