Journal of broadcasting & electronic media vol:44 issue:3 pages:329-348
A survey of 10 to 11 year olds showed that restrictive guidance leads to a reduction of media consumption, whereas other forms of guidance do not. Restriction of the use of one medium may lead to an increase of another medium offering a similar gratification. Children perceive differences between the guidance behavior of fathers and mothers. In this study parental guidance (measured as verbal cues) had an effect only on the media consumption of girls.