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Title: Retail assortment, shelf and stockout management: Issues, interplay and future challenges
Authors: Campo, Katia ×
Gijsbrechts, Els #
Issue Date: Jul-2005
Publisher: John Wiley & Sons
Series Title: Applied Stochastic Models in Business and Industry vol:21 issue:4-5 pages:383-392
Abstract: Starting from a brief literature review, this paper identifies key issues for future research in three related category management (CM) decision areas: assortment, shelf and stockout management. It elaborates on the interdependencies between the three CM issues, underscoring the need for a more integrated research approach. A common framework is presented of factors mediating and moderating consumer reactions to CM changes, which may provide guidelines for future research on reaction heterogeneity. The paper concludes with a discussion of the methodological challenges to be faced, ranging from advanced data collection procedures, over the development of more ingenious model structures, to the design of more powerful estimation and optimization routines. Copyright (c) 2005 John Wiley & Sons, Ltd.
ISSN: 1524-1904
Publication status: published
KU Leuven publication type: IT
Appears in Collections:Research Centre for Marketing and Consumer Science, Leuven
Faculty of Economics and Business (FEB) - miscellaneous
Faculty of Economics and Business (FEB), Campus Carolus Antwerp - miscellaneous
× corresponding author
# (joint) last author

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